Advertising Strategies Comedy vs. Sexuality free essay sample

Comparison of two different marketing strategies; one based on humor and one on sex. This paper compares two different marketing strategies: humor and sex. The author discusses how comedy prevails over sexuality in advertisements because comedy is more memorable and generally more easily applies to the product. The paper is based on six advertisements, half comedy and half sexuality and spends a section discussing each and its pros and cons. Both humorous and sexual themes are used in advertisements because marketing executives believe these to be the most direct way to sell a product. Marketing executives rely on comedy and sex to sell their products, but while interest may be generated for the ad itself using these methods, interest in the actual product can only be obtained if the comedy or sex is realistically applicable to the product itself. When comparing the two kinds of ads, comedy ads are generally much better at showing applicability than are sexual ads

buy custom Macroeconomics essay

buy custom Macroeconomics essay Macroeconomics deals with the economy as a whole. The millions of individual microeconomic decisions of the people, businesses, and government in their totality represent a nations economy. Macroeconomics economic goals involve three conditions associated with mixed economy such as the full employment, the levels of stability as well as economic growth which have the society desires (Schumpeter, 2004). The government therefore has a duty of pursuing them through implementing economic policies. Other goals include balanced trade, economic freedom, equitable income distribution and stability of price level. There is no universal acceptance of the existing economic goals and they are also not complementary at all times (Lazear, 2000). Macroeconomics business cycle implies periods that usually keep on recurring and they are associated with recession at times and prosperity at other times and they may be widespread in the entire nation. There is a need of identifying them through the variations in seasons such as the absence of sales of heavy clothing in summer (Blaug, 2007). They also have secular trends on the long run especially in relation to the population such is the case with the baby boom. The phases evident in the business cycle include peak, contraction, the times of recession, the trough, recovery, as well as expansion. Retrenchment in the workplace is the best indicator of changes in the business cycle which mostly occurs at the time of recession (Harcourt, 2007). The economic variables in macroeconomics include the quantity, the quality as well as distribution. The implication of quality is the qualitative changes that take place in the processes of production (James, 2007). The occurrence of qualitative changes is at the time of the alteration of different price input as well as output (Baumol, 2007). The implication of distribution on the other hand is the series of the events whereby the unit prices related to the constant-quality products as well as the inputs have been altered resulting to the changes in the level of income. Buy custom Macroeconomics essay